{"id":421,"date":"2022-02-17T13:55:57","date_gmt":"2022-02-17T13:55:57","guid":{"rendered":"https:\/\/msadvisory.com\/?post_type=k_service&p=421"},"modified":"2026-04-28T04:17:28","modified_gmt":"2026-04-28T04:17:28","slug":"trademarks","status":"publish","type":"k_service","link":"https:\/\/msadvisory.com\/service\/other-services\/trademarks\/","title":{"rendered":"Register your trademark in China before someone else does"},"content":{"rendered":"\t\t
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Register your trademark in China before someone else does<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Trademark protection<\/strong> in China runs first-to-file, not first-to-use \u2014 meaning if you don\u2019t register your brand in mainland China, someone else can, and frequently does. Trademark squatters monitor foreign brands actively, file early, then offer to sell the mark back. Filing across all relevant Nice classes \u2014 including a Chinese-character version \u2014 before you ever ship to China is the standard playbook for any foreign company serious about the market.<\/p>

MSA Asia<\/strong> has filed and defended trademarks in China since 2011 \u2014 1,500+ entities across 9 jurisdictions, backed by 56 local experts in 11 offices and trusted by Siemens, LVMH and Bosch. Clearance searches, multi-class filing, Chinese transliteration, opposition and cancellation actions, customs recordal, OEM enforcement \u2014 that\u2019s where MSA Asia gets your brand registered before it gets squatted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFile My China Trademark<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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9<\/div>
Jurisdictions<\/div><\/div>\n
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1,500+<\/div>
Clients Served<\/div><\/div>\n
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15<\/div>
Years in Asia<\/div><\/div>\n
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11<\/div>
Office Locations<\/div><\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our trademark registration services provide comprehensive support for businesses seeking to secure their brand identity in China.<\/p>

From initial trademark searches and availability assessments to application filing and addressing potential challenges, we guide you through every step of the process. Protecting your intellectual property in China<\/a> is crucial for preventing infringement, maintaining a competitive edge, and ensuring the long-term success of your business ventures.<\/p>

Our expertise in Chinese trademark law and procedures ensures that your brand is safeguarded, allowing you to confidently expand your presence in China.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\"Harm-Hoonstra\"<\/a><\/figure>
Ask your questions to our experts<\/a><\/div>

Send us your question and we will answer within 24 hours.\n\nMessage  \u2192<\/span><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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China Trademark Registration Services<\/h2>